AnimaSport

What it costs

What a sportsbook platform costs, and what actually drives it.

Ask most vendors and you get a contact form. Here is the honest version: the three ways this platform is sold, the five things that genuinely cost money when you run a sportsbook, and why the industry-standard revenue share gets more expensive precisely as you start doing well.

The revenue share, and what it actually costs

The default in this industry is a percentage of gross gaming revenue, for as long as you use the platform. It is easy to accept because it starts small and asks for nothing up front. The part worth working out before you sign is that it never ends and it scales with your success: the better you trade, the more you pay, and a book that grows for five years pays many times what the platform cost to build. It is a good deal for an operator who might not last a year, and a poor one for an operator who does.

Three ways to buy this one

Turnkey: we run the platform, you configure brands and trade. Managed service: you own the operation, we run the infrastructure and the feed. Source code licence: the platform becomes yours, on your own servers, with no percentage and no monthly platform fee. The third is the one large vendors rarely offer, because the percentage is their business model rather than a pricing option.

What costs money regardless of who you buy from

The platform fee is one line of five. The odds feed is licensed from a data provider and priced on what you carry and how much of it is live. A licence in your jurisdiction has its own cost and its own timetable. Infrastructure has to run somewhere. And a book that takes real money needs somebody watching it — the trading desk is a salary, not a feature. Any quote that covers only the first line is not a budget.

What we do not charge separately for

Additional brands do not each need their own deployment: several run from one installation, so the second brand costs a configuration rather than a project. Restyling a brand is a setting, not a release. The back office is included rather than sold as an analytics upsell — all twenty-five screens, including the risk and compliance ones.

The work on your side, which nobody can remove

Four wallet operations — authenticate, balance, debit, credit — implemented on your platform. That is the integration, and it is the same integration whoever you buy from, because it is the boundary between your money and somebody else’s software. Budget it as engineering time on your side and be suspicious of anyone who says there is none.

Why the number is not on this page

Because it would be a fiction. What you pay depends on which of the three models fits, how many brands you run, which sports and which of them live, and whether you want the infrastructure run for you. A figure that ignored all of that would be a marketing number, and you would find out it was wrong at the worst moment. What we can do quickly is tell you which model suits what you described.

Questions

What people ask about this.

Answered here rather than in a call.

How much does a white label sportsbook cost?

It depends on the commercial model, the number of brands and how much live coverage you want, so any single figure would be invented. What can be said plainly is the shape: turnkey and managed service are ongoing arrangements, while a source code licence is a one-off that leaves no revenue share and no monthly platform fee behind it.

Do you take a percentage of gross gaming revenue?

Not under a source code licence — the platform runs on your infrastructure and there is no percentage. Turnkey and managed service are arrangements we agree with you. The point of offering all three is that the percentage should be a choice rather than the only door.

Is the odds feed included in the platform cost?

The feed is licensed from the data provider and priced by them on what you carry — how many sports, how many competitions, how much of it live. It is a real and separate line in any sportsbook budget, whoever supplies your platform. We connect it; we do not resell it as though it were free.

What does a second brand cost?

A configuration rather than a deployment. Brands share one installation, each with its own countries, currencies, limits, styling and players, and staff accounts can be confined to one. There is no second integration and no second set of servers.

Are there setup or integration fees?

The work that genuinely takes time is the four wallet operations, and that is on your side. On ours, opening a brand is configuration in the back office rather than an engagement, which is why the timeline is measured in days rather than quarters.

What is the cheapest way to start?

Usually turnkey with a single brand: it asks least of your team and nothing of your infrastructure. Operators who already run technology, or who expect volume, tend to be better off with a source code licence — the calculation turns on how long you expect to be trading and how well.

Want the detail?

This page is the summary. The pages it points at are where the screens and the contracts are described one by one.

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